Posted August 09, 2018 12:15:06For years, brands have been using ‘newsstand’ as their primary promotional tool, but the industry has changed.
Newsstands have been replaced with branded content like branded billboards, branded TV, branded newspapers, branded radio and branded magazines.
A recent study from BrandMakers found that more than 50 per cent of newsstands in the US have at least one branded piece of content in their catalog, compared to around 30 per cent a few years ago.
But it’s not just the new wave of advertising that’s changing, brands are also increasingly using the internet to promote their products and services.
In a study published in the Journal of Consumer Research, BrandMaker found that digital marketing and content marketing has increased more than threefold since 2016.
So why are brands so eager to use the internet as a means of marketing?
“We’ve seen a lot of changes in how brands are marketing over the past five years,” BrandMakes CEO Mark Niedermayer said.
“It’s become so important that we are able to communicate and communicate with our consumers, and we are seeing a lot more opportunities for brands to do that on the internet.”
I think that brands have found a way to leverage the internet and the internet platforms and the platforms that they are currently using.
“The study also found that the average brand spends about $2.5 million a year on online marketing, compared with $2 million in 2017.”
Branding is a huge opportunity, and I think that this opportunity has just been on the rise,” BrandMs Niederman said.
For example, the study found that companies spent $13 billion on online advertising in 2016, up from $10.5 billion in 2015.”
We’re seeing brands spending more on social, we’re seeing them using the social media platform in an effort to engage with their fans,” BrandNiedermayers marketing director, Matt Laughlin, said.
But there are still some barriers to digital marketing success, he added.”
Digital marketing is not a simple process to understand.
It requires a certain understanding of what the market is looking for and what the audiences are looking for, and how they’re going to reach them,” he said.
BrandMakers has partnered with local brands to promote its products, including some that have been around for decades.”
These brands are incredibly experienced in creating brand awareness campaigns, which they have mastered over time,” Brand Niederms Mr Laughlin said.
These brands can use the same techniques that have helped them reach their audience over the years, but BrandMains digital marketing strategy uses the power of technology to get brands to engage.”
The first thing we’re trying to do is create a seamless experience,” Mr Laugher said.
To do that, BrandNymes digital marketing team uses machine learning and artificial intelligence to understand how the brand communicates, what messages are being shared, and what their audience wants to hear.”
Our platform will be able to automatically find the content that’s the most relevant to the brand and to the audience,” Mr Nieders said.
And because brands don’t have to have specific content to sell, they can use social media platforms like Facebook to reach more people and reach a broader audience.”
What we want is for the platform to understand the content and what it’s trying to reach out to, and the audience that we’re reaching,” MrNieders added.
Topics:advertising,consumer-protection,advertising-and-marketing,business-economics-and,marketing-and.corporate-partnerships,business,internet-technology,advertising,nsw,australiaContact Amy LaughlinMore stories from New South Wales