Multilingual marketing strategies have become a popular way to reach customers in the US, but one of the most successful is the use of multilingual advertising.
A new study from the University of Waterloo’s Institute of Multilingual Advertising shows that marketing efforts aimed at a single language may benefit consumers in more than one language.
According to the study, people who use multilingual ads are more likely to see the ad in multiple languages.
“We know that a language is the key to understanding another language.
If a person knows about a company’s marketing strategies in multiple language, they are more motivated to use the company’s services and are more willing to pay,” said Raghav Shah, lead author of the study and associate professor of communications at Waterloo’s Faculty of Business Administration.
“Multilingual advertising is particularly effective because people in other countries know the language of the company and can help in the marketing effort.”
In the study researchers showed ads in English, Spanish, Mandarin Chinese and Chinese, but also in French, German, Russian and Korean.
The researchers also asked people to identify which of the languages they saw the ads in.
The results showed that people who saw multilingual advertisements in French and German were more likely than those who saw the same ads in Chinese and Korean to see ads in the two languages, regardless of the language they were viewing the ads for.
“This is not just a marketing technique.
It’s also a way of communicating with customers in other languages.
It works because people have a common language,” Shah said.
The research suggests that the increased exposure to a multilingual company’s advertising could help to increase the number of customers who are willing to spend more money on a product or service.
In addition to improving the customer’s purchasing decision, the study also suggests that more people will be willing to purchase from a company with a multibillion-dollar business model.
“The increase in multilingual sales has been a huge boon for the Chinese and Indian market, especially for those markets that have had relatively low purchasing power,” Shah added.
“There are a lot of people who would like to get involved in this business and it would make sense to invest in a company that has the same level of exposure and value.”
Shah said the study will be presented at the Society for International Marketing (SIM) conference in Chicago, Illinois, on March 24.
In the meantime, Shah and his colleagues have created a survey to help customers determine which language they would prefer to use when making a purchase.
The study will allow the researchers to track customer behavior, but Shah said they are also hoping to use this data to improve the marketing of a company.
“People are just starting to realize that a lot more people are buying from them.
We’re trying to figure out what’s working for them,” Shah explained.
Shah is currently working on a study that will examine the impact of marketing efforts for different languages, but he said the next step is to determine which advertising campaigns are most effective in a given market.
“In the long run, we want to find out what works best for our customers.
But we don’t want to spend a lot time and effort on research because we already know,” Shah noted.