By RICHARD RAY, Associated Press Video advertising platform platforms such as Facebook, YouTube and Amazon are being pushed to the sidelines as publishers shift to new formats and services.
They have been struggling to keep up with rapid growth in online advertising, as well as to adapt to the evolving social media landscape.
As a result, video advertising is likely to shrink or even disappear from the platform in coming years, analysts said in a report Tuesday.
YouTube, for example, reported a loss of about $500 million in its fourth quarter and a drop of nearly 2 percent from a year earlier.
Facebook, meanwhile, lost $1 billion in the quarter.
“It is going to be the end of video advertising,” said Mark Newman, research director for the media company iMarketer.
YouTube had $1.7 billion in revenue last year and $3.1 billion on a full year basis.
Facebook had $8.5 billion in revenues and $9.6 billion on the year.
“There are many reasons why it’s a difficult market to operate in,” Newman said.
“The big ones are there are fewer options for the consumer.
You’re limited by the amount of data you can access.”
Some digital ad companies are also looking for ways to keep advertising on platforms like Facebook.
For example, ad agency Themedio said in its third-quarter earnings report that it plans to launch a new video ad strategy with Facebook.
“Our goal is to deliver the best ad experience to the widest possible audience while retaining the flexibility to adapt, adapt, and innovate,” the agency said in the report.
YouTube and Facebook have faced similar challenges.
YouTube launched its own ad platform in the early 2000s.
The platform was designed to be flexible and flexible-looking.
However, it was not until the company’s recent acquisition of Maker Studios that YouTube became a video advertising platform, which is increasingly seen as a potential competitor to Facebook.
While YouTube remains a video platform, it is not currently part of Facebook’s platform.
New platforms are also being developed.
Google, for instance, is working to develop an ad platform for the social network that would allow brands to create and distribute their own content directly on the platform.
This could open the door to more flexible ad platforms such in video.
Snapchat has launched a Snapchat advertising platform that it hopes will compete with Facebook’s video ad offering.
Snapchat also plans to add video ads to the platform this year.
New companies are competing for video advertising.
The rise of Facebook-owned YouTube has been credited with making it easier for advertisers to target the same audiences.
Instagram, the mobile-based photo-sharing app, has also been on the rise, which makes it harder for publishers to keep their video ads on Facebook.