The NFL and its partners at Nike and Adidas have developed a new marketing strategy called “The Next Big Thing” to help track the growth and fall in the NFL game.
The company, which also runs the NFL Players Association, is working with ESPN to put the numbers to the numbers.
“The numbers show that we have a lot of momentum to be able to create a new business model and we’re just getting started,” NFL President Brian McCarthy said during a conference call with reporters.
“We’re not really sure what the long-term trajectory is going to be, but it’s clear we’re going to continue to have a great relationship with both of these companies.
We’re going in a very different direction than we have been before.
We want to do something that is better than we’ve done before.”
The NFL, however, is taking a different approach than it did in the past.
In the past, it has partnered with the NFLPA, which has worked with the teams to promote their games.
This year, the NFL is doing its own marketing.
And while both the NFL and the NFL players’ association are working together on the strategy, there are some differences between the two groups.
The NFLPA and NFL will not be using the company’s own digital tools to market the league.
Instead, it will be using its existing advertising partners.
Nike will be its biggest partner, with ads on a number of the teams’ broadcast stations and on the new Nike+ app.
Adidas will be a smaller partner, but the brand is the most visible with its branding on the team uniforms and on their jerseys.
The company says its ad campaign will target the team’s fans, players and the general public, but will not target a specific age group or demographic.
The focus is on the fans and the players, not the general population, the company said.
“We’re very excited to work with the commissioner’s office and the owners on this strategy,” said Dan Pichiro, senior vice president of marketing and strategic communications at Nike.
“The NFL is one of the largest leagues in the world and it’s a unique opportunity for us to leverage the power of our brands and the power we have with our partners to engage fans and reach new audiences around the world.
We look forward to continuing to work closely with both sides and building this new business.”
The plan is for the company to use its marketing teams to build brand awareness for the NFL games, Pichibiro said.
That’s how the company first got involved with the league a decade ago, he said.
The NFL is the only major professional sports league in the United States without a dedicated brand marketing team.
The team’s digital strategy is based on its history, Puchilio said.
“It’s a different way of thinking about it because it’s not the same as doing it for a major sports team,” he said, referring to how Nike and the MLB have done it.
“This is a brand and it has its own brand, its own image, its identity.”
The goal is to help the league reach as many people as possible, Pachiro said, and the marketing efforts should be aimed at fans who are fans of sports and are in their 20s and 30s.
The strategy includes new media, including the Nike+ App, a new mobile app that allows users to follow and connect with teams.
Nike and NFL are working with ad agencies to build an online presence, which will help them target young people who might be fans of the game, Pochiro said during the call.
The goal of the new strategy is to reach people who are new to the sport and who may not have heard of the NFL before.
The ad campaigns will also include the Nike logo, a familiar image for NFL fans, and a new logo for the team, which is based off the Nike Condor, a Nike Air product that was released in 2011.
The league said it hopes the new marketing campaign will help the game grow in popularity and reach more people, but said it has yet to see an increase in revenue.
The new marketing effort is part of a larger strategy to increase the league’s audience and to help grow the NFL’s profile and brand, the league said.
The partnership between the NFL, the players’ union and Nike and ad agency is the latest in a long-running partnership between those groups.
Last year, Nike announced that it was investing $500 million in the league, which includes sponsorship and advertising deals for the stadium, stadium naming rights and the stadiums that house NFL games.