The government uses data analytics, or data-driven marketing, to target targeted advertising campaigns, according to a new report from the Federal Trade Commission.
The FTC is looking into how the government can use the data analytics it collects to identify individuals with health concerns, as well as the health of those individuals’ communities.
The report says that data analytics are “tools used by the federal government to identify, identify, and target individuals with mental health concerns or health issues and to provide support to those individuals and communities.”
The report also suggests that using data analytics could help the government better target targeted messaging.
“If the federal governments intent is to help the individuals affected by mental health issues, it could be easier to identify the individuals by using the same information that would be used to identify a health care professional,” the report said.
The FDA recently began using data from Facebook to identify and identify individuals suffering from mental illness.
The agency is also looking into data analytics for the federal election, specifically, how it could help it better inform voters.
The FCC, which is also investigating Facebook’s use of data, is looking at how the federal agency can use data analytics.
“In the past, the federal agencies has been relying on information from social media platforms like Facebook to target advertisements,” the FTC said.
“This type of data can provide useful insights and information, but it is also important to note that not all the information is publicly available.”
According to the FTC report, the Federal Election Commission was able to target the ads through its Adtargeting Platforms program, which allows the FEC to use information from Facebook, Google, Twitter and other social media sites to identify individual consumers and their communities.